If you are tweeting or sending emails without a purpose, you may find you are not getting the result you want. Consider these 3 pointers the next time you are wondering why your results are not what you are expecting.
Who is your target audience? Do you know them? What are they like? You must be able to answer these questions to target effectively. When deciding who your target audience is, make sure they do not fall in the ‘everyone’ category. Everyone is not an ideal customer and having a clear demographic gives you clarity. If they are interested in what you are offering, they will make contact with you. This will saves you time and you can focus on tracking the results. Once you have an understanding of who you are targeting, you can begin to make plans and develop a useful marketing strategy.
2. Social Platforms
It is essential you are using the right tools and platforms when using social media. If you are a customer focused business, Facebook & Instagram are useful social selling tools, however, if you are a B2B business you may find LinkedIn more beneficial. Each platform has a different audience and a distinct purpose. Find where you fit in and hang out there.
Your statistics let you know if your activity is working. It is a great opportunity to find out where you are being found, check who is watching and engaging with you. This will help you to focus on your marketing strategy. Use tracking codes or contact a developer to help you.